Introducing HSM Business Spotlight!
At HSM, we’re lucky to work alongside businesses doing great things across Hawke’s Bay and beyond, and we’re excited to launch something new this August that puts the spotlight on them. HSM Business Spotlight is our new radio campaign celebrating local businesses making exciting moves across Hawke’s Bay and giving them the microphone to share a little about who they are, what they do and what’s happening in their world. Keep an ear out across Hawke’s Bay, you might just hear a business you know!
What is HSM Business Spotlight?
Throughout the campaign, selected local businesses will feature in their own radio spotlight. This is a way for us to give them an opportunity to introduce their business to listeners across Hawke’s Bay. You’ll hear us introduce them before handing things over to the people who know their business best. Their spotlight might be about a new location, a service they offer, something exciting happening in their business, or simply a chance to tell Hawke’s Bay a little more about who they are and what they do.
More than just a radio campaign
The spotlight doesn’t stop when the radio ad finishes. We’ll also be featuring participating businesses here on the HSM website [Business Spotlight Page] and across our marketing channels, creating another place for people to discover and learn more about the businesses we work with. As more businesses join the campaign, our HSM Business Spotlight page will become a growing collection of the people and businesses we’ve had the privilege of supporting.
Who can be featured?
HSM Business Spotlight is designed primarily for businesses that are new to HSM and are entering an exciting new chapter. Whether you’re opening a new location, relocating, expanding, completing a refurbishment, rebranding, or undertaking another significant change, we’d love to hear from you.
We know these milestones often come with significant investment, and traditional advertising isn’t always at the top of the priority list. HSM Business Spotlight exists to help selected businesses share their story with listeners across Hawke’s Bay.
While our focus is on welcoming new businesses to HSM, we may also invite existing HSM clients to take part if they’re expanding, relocating, undertaking a major project, or celebrating an exciting new chapter of their own.
We’ll work with each participating business on what they’d like to talk about before they head into the studio to record their part. From there, their Business Spotlight will join the campaign and hit the airwaves.
Expressions of interest are always welcome but featured businesses are and selected by HSM.