Supporting Businesses Before, During and After an Incident
Every business hopes they’ll never receive the phone call that their alarm has activated in the middle of the night.
Unfortunately, for the team at Richard James Jeweller, that became a reality in the early hours of 29 June 2026 when their premises were targeted in an attempted ram raid.
The good news is that they weren’t facing it alone. The alarm activation was immediately received by HSM’s Monitoring Centre. Within moments, a patrol was dispatched. Here at HSM, we utilise live tracking of our local Hawkes Bay patrol runs and ensure the closest patrol responds, as a result, our guard arrived withing two minutes of the activation.
They remained at the premises for more than an hour, securing the site while Police attended and began their investigation.
For Richard James Jeweller, this wasn’t simply about an alarm sounding. It was about having a complete security response already in place before the incident ever occurred.
Richard later shared:
“Following the recent attempted ram raid on our boutique, we’d like to extend our heartfelt thanks to the team at HSM Security for the incredible support they have shown us.
As a small business, feeling safe and protected is invaluable. Knowing we have a trusted security partner who responds quickly, communicates clearly, and genuinely cares has made an incredibly difficult time just that little bit easier.
One of our greatest priorities has always been protecting the treasured jewellery entrusted to us by our clients. Thanks to the security systems HSM helped us put in place, along with their rapid response and the support of Hastings Police, the attempted ram raid was ultimately unsuccessful, and all client jewellery remained safe and secure.
In the wake of this incident, we’re continuing to work alongside HSM to further strengthen our security with the latest alarm technology, additional cameras, and enhanced protection measures. While we hope no business ever experiences something like this, we’re grateful to have a team beside us that is continually helping us stay one step ahead.
To everyone at HSM Security, thank you for your professionalism, your support, and your commitment to keeping businesses like ours safe.”
It’s a reminder that effective security isn’t just one product or one service. It’s an ongoing partnership.
It begins with understanding a business and installing solutions that suit its risks and day-to-day operations. It continues through professional A1 monitoring, where trained operators are ready to respond 24 hours a day. When required, our guarding team can be on site to help secure a property while emergency services respond.
When the immediate response is over, we assess how the existing security performed and identify where additional capabilities could further strengthen protection. As businesses change and new technologies become available, we evolve alongside them, providing improved verification and enhanced intelligence to help identify important details when they matter most.
No business wants to experience an incident like the one Richard James Jeweller faced. But when the unexpected happens, preparation, rapid response and continual improvement can make all the difference. We’re grateful for Richard’s kind words and are proud to continue supporting the team as they move forward. More importantly, we’re pleased that the systems and response already in place helped protect what mattered most.

